Mccoys advert

"McCoys" 2013 advert of three men asking for directions uses humor and comedy to make a memorable commercial that reinforces their slogan "McCoys, Men crisps, uaghh"
The commercial uses the old stereotype of men with pride arguing over directions. The two men doing most of the arguing seem to have an aggressive tone towards each other as they spoke, which also reinforces the aggressive man stereotype. Although men are portrayed as being aggressive people. They used three ordinary looking men to convey that, possibly because they still show their product is for any man.
 
Also in the commercials they only used males and male voices to show the masculinity. Even the dog had a macho voice to support their image of masculinity.
The man in the advert who made the punishable mistake of suggesting they ask for directions had a feminine voice to show he was out of place and had his "McCoys" snatched from him then was instantly taken away by the Masculinity Crime Community Of York also known as "M.C.C.O.Ys"
 
The who other men seemed flippant towards what just happened to their associate who was taken away to show that he deserves his fate and condemnation.

Jeremie Malenge stabbing: Four people jailed for murder

An 18-year-old who acted as an "inside woman" in a teenager's murder has been jailed for 14 years.

Sanna Ibrahim was sentenced at the Old Bailey for the murder of Jeremie Malenge in Homerton High Street, east London.

The court heard she passed information to Jeremie's killers as they pursued him in the street before stabbing him on 6 January.

Three other teenagers were also convicted of the murder.

Tariq Williams-Dawodo, 17, was jailed for 18 years and six months, Tre Morgan, 18, was given a 16-year sentence and a 14-year-old boy, who cannot be named for legal reasons, was jailed for 12 years.

All four had denied murder.

During the trial, the court heard Ibrahim had travelled with Jeremie and his friend from Swindon to London on the night of the attack.

While Ibrahim was with Jeremie, she secretly texted and called one of her co-accused 36 times. She also met the attackers face-to-face to pass on information before rejoining Jeremie, the court heard.

Jeremie was stabbed multiple times and was pronounced dead at the scene.

Ibrahim claimed in court she had been held hostage by him and his friend, who she said wanted to steal some drugs she was looking after.

While she was giving evidence during the trial, the hearing was temporarily halted after jurors reported seeing someone in the public gallery making a cut-throat gesture in their direction.

The Independent Police Complaints Commission is investigating the Met Police's prior contact with the victim on the night of the attack.

The referral was made because it was understood that, in the hour before he was killed, Jeremie was spoken to by police responding to reports of youths being armed with knives in the area.

Williams-Dawodo was also found guilty of a further count of wounding with intent relating to an earlier incident in March 2014.

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