"McCoys" 2013 advert of three men asking for directions uses humor and comedy to make a memorable commercial that reinforces their slogan "McCoys, Men crisps, uaghh"
The commercial uses the old stereotype of men with pride arguing over directions. The two men doing most of the arguing seem to have an aggressive tone towards each other as they spoke, which also reinforces the aggressive man stereotype. Although men are portrayed as being aggressive people. They used three ordinary looking men to convey that, possibly because they still show their product is for any man.
Also in the commercials they only used males and male voices to show the masculinity. Even the dog had a macho voice to support their image of masculinity.
The man in the advert who made the punishable mistake of suggesting they ask for directions had a feminine voice to show he was out of place and had his "McCoys" snatched from him then was instantly taken away by the Masculinity Crime Community Of York also known as "M.C.C.O.Ys"
The who other men seemed flippant towards what just happened to their associate who was taken away to show that he deserves his fate and condemnation.
No comments:
Post a Comment