Gone girl

Gone girl is a thriller directed by David Fincher, based on the book by Gillian Flynn. The movie was released in 2014 and produced by Reese Witherspoon. The movie features themes such as Marriage, Romance, Betrayal, Hate and Lies. 

David fincher showed the audience the media's power to influence and conveyed to us how the story can often be inaccurate or incorrect. The couple lied to each other and the world and through the media the lie was escalated, twisted and turned. The audience based on their perception took it the way the media intended and they were easily swayed from the contrasting emotion of love and hate towards Nick Dunn and Margo Dunn. 

The movie in various scenes use fade out transition to move from one shot to another. This is to create a tense atmosphere in the movie by adding the feeling of fatality to the scene, as he only uses it in important scenes towards the end of the movie. Example being when Nick realised he would have to stay with Amy, and when Amy killed Desi with a box cutter. This adds impact to the scenes. 

Furthermore in the box cutter scene the fade out with the pulsing noise sound track creates tension, the fade out makes the audience a scene of disorientation as if the eyes of the audience is constantly closing and shutting which adds even more of a shock factor to the scene. 

Ultimately david fincher conveys the gullibility of an audience and how they shouldn't be so easily swayed.  

Weekly news

Over eight decades as an entertainment and media impresario – whose work has spanned comics, movies, TV shows and more – the imagination of Stan Lee has produced characters able to surmount or manipulate almost any limitation of the physical world. Think Spider-Man (Lee’s favorite creation), The Incredible Hulk, The Fantastic Four and a host of other multibillion-dollar properties Lee helped dream up and on which the content colossus of Marvel Entertainment now rests.
Yet the man who has done more than most to bring comics to the mainstream says there is one power that hasn’t got much attention in the superhero canon – luck. “It’s really the one superpower left that hasn’t been written about,” says Lee. “I thought it would be fun to have a character who has a great amount of luck – some good, some bad – and go with that and see where it takes us.”
The result is Lucky Man, a 10-part TV drama starring James Nesbitt which was commissioned by Sky and is being made with Downton Abbey production company Carnival Films. It tells the story of DI Harry Clayton, a cop from central London’s murder squad who’s given a charm that seems to imbue the wearer with the ability to control luck. Clayton is played by Nesbitt, best known for TV series including Cold Feet and The Missing. It is due for release on Sky 1 next year – Lee says he “can’t wait till it’s out”.
A great deal of luck is also on display in Amazing Fantastic Incredible – A Marvelous Memoir, the life story that he wrote and published this month in comic book form that presents an illustrated Lee on the cover, arms outstretched, standing tall and confident like many of the titans he’s imagined into existence.
Born in New York City to Romanian immigrants, Lee escaped the hardscrabble life of a Depression-era childhood that saw his father frequently out of work partly by throwing himself into books. A lucky break eventually let him parlay that love of reading into work as an assistant at Timely Comics.
“I’d never really thought of doing comics for a living,” Lee says. “I read other things – novels, plays, everything. One day I heard about an opening in a publishing company. I found out the company, among other things, published comics, and that’s where the opening was. So I sort of fell into it. Comics were just another form of entertainment to me, but it got to be more and more interesting every day.”
His lucky break with the publisher quickly turned into a string of opportunities for the wide-eyed writer. One of his first assignments was a two-page story that carried a typically breathless title for comics of the period, Captain America Foils the Traitor’s Revenge.
It was the first time Lee – born Stanley Lieber – used his pen name (later his legal name) and marked a jumping-off point for his career as a purveyor of pop culture which has earned him millions of dollars and throngs of fans who swarm him at conventions. He can’t help but get recognised thanks in part to the trademark glasses, familiar moustache and impish yet avuncular grin. His many cameos in Marvel blockbusters also keep him in front of fans.
He insists he still shows up to work at the Santa Monica offices of Pow! armed with loads of ideas to bounce off his co-founder and chief executive Gill Champion. Because while he can’t do much about the white hair or the fact he doesn’t hear too well any more, Lee’s superpower is the fertile imagination he still relies on to find sparkle in stories he can shepherd onto new media platforms that let him reach new audiences and fans who might never touch a comic book.
“We’re doing movies, we’re doing television, a line of children’s books, we’re working on a live action show,” Lee says, before turning to Champion. “Am I allowed to mention that? ... We’re so busy. I feel like I just shuffle paper.
“Things haven’t changed much, really, from when I started out. My only job, if you can call it that, is to come up with things people will enjoy reading or seeing on a screen. It boils down to the same thing – story. If I can come up with good story, good characters, Gill decides on whether it should be a comic book or movie or something to try to do as a TV series.”
Not that the public is exactly deprived when it comes to concepts, characters and stories Lee has had a hand in. In addition to Lucky Man, 2016 will see the release of season two of Daredevil, the live-action series built by Netflix (which debuted earlier this year) around a Marvel character that Lee co-created.
Other projects keeping him busy include the annual Stan Lee Comikaze convention in Los Angeles, last held a few weeks ago. Lee and Pow! also have their World of Heroes YouTube channel, and Lee helped F84 Games launch mobile game Stan Lee’s Hero Command earlier this year.
“Very often Gill will say to me, ‘I think somebody will be interested in this kind of movie.’ He usually doesn’t like the first 100 things I come up with. But the 101st? That’s the winner! I’m only kidding,” says Lee.
“My first thought is always ‘what can I do that hasn’t been done, story-wise? What will this character’s objective be, his motivation, his weakness, how can I make an audience care about this guy?’ That’s where the fun comes in.”
Lee’s approach to his characters has sometimes caused controversy. When Sony Pictures licensing agreements stipulating that Spiderman could only be depicted on the big screen as white and heterosexual emerged, Lee backed the restriction, saying that while he had no problem with new characters being more diverse he saw no reason to change those already established.
More recently on Radio 4’s Today programme he was asked how he felt about a character in another of his creations, the X-Men, being gay. He professed to be unaware of the development, but seemed unconcerned, saying: “I don’t care what happens as long as they tell good stories, and they do.”
It matters whether or not that stance puts him in tune with his audience, as Lee uses himself more often than not as a proxy for his fans.
“I learned early on that I’m not that different from most other people,” Lee says. “So if I can come up with a character I think is exciting and there’s a compulsion on my part to learn more about this character, I figure a lot of people maybe will have the same taste I do. As far as what the ‘rules’ are or what a character needs to be successful – A, I don’t know how to put it into words, and B, even if I did, why should I tell other people how to do it?”

Curriculum vitae

Age 92
Education De Witt Clinton High School, Bronx, New York
Career 1939 joins Timely Comics (later renamed Atlas, then Marvel) 1942 military service 1945 rejoins Timely 1961 debut of the Fantastic Four 1962 the Hulk, Thor, Spider-Man 1963 Iron Man, X-Men 1964 writes Daredevil (pictured) 1972 stops doing monthly comics 1994 inducted Will Eisner Hall of Fame 2001 sets up Pow! Entertainment with Gill Champion, Arthur Lieberman

Posted by Andy Meek

Weekly news

John Lewis Christmas advert raises plight of lonely old people 

Department store’s latest commercial, a lunar tear-jerker featuring a cover of the Oasis song Half the World Away, was made with help from Age UK

     

For some, it is the tearjerker that signals the arrival of the festive season. For others it confirms Christmas to be nothing more than commercial fodder to sell novelty tea towels. But whatever your thoughts on the John Lewis Christmas advertisement, one thing is certain: you won’t be able to avoid it.

Uploaded to YouTube at 9am on Friday morning, prompting a flurry of responses on Twitter, by 5pm the ad had been viewed almost 2m times. More than 70,000 people tweeted using the hashtag #manonthemoon, with overall opinion seeming to confirm that the retailer had once again succeeded in creating goosebumps and wet eyes across the nation.

 The John Lewis ad trains a telescope on the scourge of loneliness

Owen Jones

 

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This year’s ad tells the story of the unexpected connection between a little girl called Lily and an old man who lives on the moon, set to the sound of the Norwegian singer Aurora covering the Oasis song Half the World Away.

“SOBBING at the new John Lewis advert – amazing,” seemed to sum up several thousand of the tweets. “When I first saw the John Lewis advert tears started to pore [sic] down my face. It’s such a heart melting advert” tweeted another.

But others were left cold by the brand’s formula of capturing Christmas through the eyes of a child. “Watched the John Lewis advert and I feel nothing. Annual reminder that, yep, still dead inside,” wrote Lily Lipstick, a food blogger.

According to Blurrt, a site that analyses audience response on social media, the overall Twitter sentiment towards the advert was 52% positive, 14% negative and 32% neutral.

Some disputed the scientific accuracy of the advert. “The @johnlewisretail girl in the #ManOnTheMoon ad would need a reflecting telescope around 300m wide to resolve her friends face on the moon,” tweeted Huw James, an astronomer.

John Lewis Christmas advert: who is Moon Hitler?

 

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This year’s ad was made in concert with the charity Age UK, with the intention of raising awareness of the number of older people who will be spending Christmas alone. It is also set to give a Christmas royalty bonus to Noel Gallagher, who wrote Half the World Away in 1994.

John Lewis has a tradition of using covers for their Christmas ad. Last year the retailer featured Tom Odell’s version of John Lennon’s Real Love, and in 2013 it used Lily Allen’s cover of Keane’s Somewhere Only We Know.

Monty the Penguin, John Lewis’s 2014 ad about a little boy and his penguin best friend, has been watched more than 24m times online, while the Bear and the Hare, which aired in 2013, has more than 102m views.

Hannah Ellis-Petersen

My work

This article discusses the John Lewis Christmas advert published by Hannah Ellis Petersen. It mainly talks about the viewer opinions on the advert and the amount of views and discussions going on about it on social media. She then talks about the reputation of John Lewis Christmas adverts also the reason and theme of the advert " raising awareness of the number of older people who will be spending Christmas alone" This offers the reader alternate information and opinions on the advert. 

 Petersen gives a comparison to last years John Lewis advert "about a little boy and his Penguin best friend" that was made in 2014 and also the 2013 advert with the "bear and the Hare" and gives the total view count of both adverts. Giving the reader insight on John Lewis and their past successful Christmas commercials  

She doesn't give only positive opinions regarding the advert however she writes about the those who didn't react or where neutral. She uses humour shown through the quotes she picked such as "still dead inside"  this is too keep the reader engaged in her post. It also communicates to the reader if they didn't cry they considered "dead inside". 

Ultimately her use of language in these is not just to inform but engage the reader in the report, As her language and tone is more upbeat and which is evident from the humour used. Possibly because of the upbeat content in which she is reporting whereas the previous weekly news about "Did Isis down Russian airline" had a more negative report and was given with no use of humour and no opinion from the reporter regarding the incident. 

Censorship

ESSAY ON CENSORSHIP

Censorship is an elaborate form of restriction used to protect those who are considered vulnerable in society, it is used to moderate and restrict those underage or disabled from viewing content that could are labelled as inappropriate or harmful to the mind and the disable. This is done by organisations who put age limits and damage labels to contents that appear on Television, internet and buyable and sellable products (from magazines to cigarettes).

A good example of censorship is in film. The British Board of Film Classification (BBFC) is an organisation that determine the suitable age to view the film. The age rating assigned to the film will control what time plus what channel the trailer and film airs on television. The make this judgement based on if the film content features bad language or acts of violence or any detectable sexual connotations.

The Human Centipede movie franchise was banned from UK cinemas and television in order to prevent people from attempting to imitate what was seen in the movie also to keep those who can’t deal with that level of horror and gore from watching it. Horror movies would never air on channels such the BBC’s “Cbeebies” because that channel target audience is to babies and toddlers. The American organisation that monitor age restriction on film and movies are called Motion Picture Association of America (MPAA).

Each country has their own age restrictions which go according to their laws and regulations and government policies in order to protect their citizens and public from getting access of what their society considers inappropriate content.

Age restriction on internet isn’t monitored by a said organisation however it is controlled and monitored by parental figures in the household, they can do this through the home internet provider. Certain website featuring pornography, social media and games are controlled by the parent and internet provider. Websites that aren’t censored are educational and productivity category websites also if allowed, safe entertainment websites.

Censorship regarding the prevention of prejudice such as racism, homophobia and controversial opinions on religion and other forms of prejudice in Britain are done in order to not offend. However certain forms of media have gotten away with censoring these, for example the television shows such as “South Park” because they place warnings at the beginning of every show. The television channel airing “South Park” also have to abide by the watershed laws and place their program after ten post meridiem which is the time most of the eighteen plus content air on television.

The media’s Censorship also caters for the need of the disabled by placing warning at the start of each program. An example is those who suffer from epilepsy need protection from flashing images. Some programs contain warning informing to not watch that program.

Ultimately censorship is a system of preventing the vulnerable from being affected by harmful or inappropriate content in the media. This is done to protect and make the United Kingdom’s media content age appropriate and ethically clean.    

Weekly news

Did Isis down Russian airline 

A Russian passenger plane bound for St Petersburg from the Egyptian beach resort of Sharm el-Sheikh crashed soon after take-off yesterday, killing all 224 people on board, 25 of them children including an infant aged just 10 months.

The dawn disaster over the war-torn Sinai peninsula provoked fears of a terrorist attack against unsuspecting holiday-makers. In a statement Isis, also known as Islamic State, claimed responsibility, saying it had targeted an aircraft “with at least 220 Russian crusaders aboard”.

The Kremlin immediately rejected the Isis statement as “unreliable” and said it was launching an investigation into reports of mechanical failure after take off.

The tragedy comes just weeks after Russia launched air-strikes in Syria to prop up the regime of President Bashar al-Assad that have targeted Isis strongholds. Security experts said it was unlikely Isis possessed missiles capable of hitting an aircraft at 30,000ft

Published by Nicola Smith and Mark Hookham



This article outlines the events of the Russian plane crash, It covers the amount of deaths and the people it affected. It also gave a quote from Isis to convince the reader that the terrorist group were the perpetrators. It provided other opinion that contradicted Isis' involvement with the plane crash, and the improbability of it.
The reporter in the article doesn't appear to be attempting to shock the reader as he isn't using a language techniques that implies, however by mentioning the "infant aged just 10 months" it makes the reader sympathise. This article appears to give no opinion or adjective used by the publisher (unless its a quote), meaning it just informs the reader of information.
My opinion is that the publishers should have added more of their opinion to the article in order to show the reader what they think. However it does enable the reader to think without being influence by the reporters bias opinion.

Short term 12

Short term 12 (2013)- Directed by Destin Daniel Cretton

This may contain spoilers

This piece is a social realistic drama directed by Destin Daniel Cretton and produced by companies such as Animal Kingdom and Traction Media then released in 2013. This movie portrays the lives of children in care in america. This essay will be talking about the micro features in this movie and its use to convey meaning and drive its plot. 

This movie is targeted towards young adults and teenagers. The director helps the target audience connect with the story better by using teenagers and a young adult cast. Making them more relatable and understandable this helps the audience find them more likeable 

The movie's cinematography engages the audience and help them feel attached to the characters. Its purposefully does this through the use of close up shots towards the character or an object associated to them. This makes the audience feel as if they are witnessing and intruding into the characters life as the camera zooms in towards the character. For example in Marcus's rap scene the camera zooms in towards him as he raps about his life and problems with his mother, and as he states "look into my eyes and you know what its like to live a life not knowing what a normal life's like!" The camera zooms into his eyes. This amplifies the emotional atmosphere by showing us the despair in the characters eyes and the audience is made to mirror his emotion then to feel attached and closer to him, 

The use of mise en scene in this movie helps the audience understand the characters. As there are often shots of some pictures or artefacts that associate with the characters lives, in the shot frame. These shots seen at several points during the movie introduces the audience into the worlds of each character and their personality for example Marcus's fish bowl shows the audience that he likes fish and the headphones and radio show the audience he is into music and the room full of toys shows that they are of significance to the character. 

Ultimately the director shows the represents the characters as scarred yet normal people. Which is evident from Marcus's out burst about the statement "under privileged kids". The director leads the audience into the lives of these characters and introduces us to their fear and pain. He allows us to connect by using his micro features, Making the audience understand this is a character driven story.

The force awakens an online meltdown

This article was taken from the "Evening standard" about how fans caused the website crash of "UK cinemas" due to the large amount trying to log on and purchase the tickets of "STAR WARS: the force awakens." This began "when tickets went on sale two months before the latest instalment hits the big screen."
This article was written by Alistair Foster who is a show business correspondent.
The article discusses the website failure and how it enraged expectant fans on social networks who claimed "trying to get star wars tickets.. is like pulling teeth." The author shows the readers the entertaining reactions of people effected by the issue.  He used tweets posted to give an outline that covers the situation. Such as the time the sales went on which was 8am and the cinema websites that were causing lengthy delays: Odean, Vue, Cineworld and Cinemas that suffered problems such as BFI IMAX at waterloo.
My opinion on the article is that it was informative yet brief and entertaining to read because of its humour use of quotes from other sources.

Crash

Crash analysis

This analysis is about the movie "Crash" and will cover its messages relation to its story line. Crash is an indie, drama, crime film released in 2004 by director Paul Haggis. 

Writer-director Haggis interweaves several connected stories about race, class, family and gender in Los Angeles in the aftermath of 9/11. The director uses the characters featured in the film to convey the theme of racism and stereotype as all of them are affected or associated with it in some way. Its main message of the movie is that we are all a member of one society that interact and effect each other and we're also all dependent on each other despite our race, class, or gender. 

The director uses interweaving story line of the characters lives to convey their perspectives and opinions mainly related and associated with racism. This conveys to the viewer that each of them have an opinion exactly to how each of us do. Furthermore this is emphasized in the scene where the woman gets car jacked at gun point and that makes her opinion on other races change. This shows us the impact our actions have on other people. Which is best shown from a story line that goes from character story to another.

The director use of non-liner cyclical story line, as it goes back to the beginning towards the end, is a method of keeping the viewer engaged with the journey to unravel the mystery in the beginning, seeing as the journey goes through several characters perspectives which is what conveys the message. The fact the story line didn't completely end as we revealed what transpired at the beginning, teaches the viewer that the characters and the story goes on even if the movie ends. This relates the movie to real life. 

Most of the characters presented is in this movie are like people that we would interact with in the real world as normal human beings for example the Latino lock fixer, and the Persian shopkeeper. They are shown to us as having a story, a family and a life. This teaches us that letting barriers and differences such as race and status get between us disconnects us from each other and can also hinders progress. This is evident as when the police officer shoots the black man because he stereotyped the black man as dangerous when they could have connected over something they had in common. 

Ultimately the director uses his story line to convey a message that every one is equal and our actions possess impact on other people shown through the characters and how they interact with each other in the movie. The interweaving story line also helps make every character likable so the audience doesn't like one character over another and by giving them same screen time it emphasizes the idea of equality in the characters. 

Woman, 18, raped after being forced into a Wirral alleyway

A woman has been raped following a night out in Merseyside.

She was attacked after being forced into an alleyway off Borough Road, near to Tranmere Rovers' stadium in Wirral, at about 05:30 BST on 28 September.

The man ran off and she sought help at a nearby house. Police were contacted after she went to hospital for treatment.

CCTV images have been released of a man who police want to speak to as part of their investigation.

The woman had shared a taxi to Wirral from Liverpool city centre with a friend and a man she did not know, police said.

Her friend got out at Whetstone Lane, Birkenhead, before the woman and the man got out in Borough Road to use a cash machine.

She was then forced into an alleyway where she was attacked, police said.

My work

This news talks about a female victim of rape as she was coming back from a night out in Merseyside in Liverpool. It was report on the 9th of October but doesn't state the reporter who wrote the entry however this entry is was reported on the BBC website.
    It states the time of day the incident took place even where is was near too also when it happened which is "05:30 BST on 28 September". The reporter also informs the reader what happened after it happened possibly from the woman's point of view, giving the reader an understanding of what happened and how the perpetrator got away. 

   The reporter also gives us an insight of how the police investigation of it is going as they say "CCTV images have been released of a man who police want to speak to as part of their investigation" showing the reader that the incident is being investigated. 

Then it gives us a step by step information on how the perpetrator got in contact with the rape victim. 
In my opinion this article has a lack of information and reporters opinion relating to the incident that happen. For example this is another article on the same incident. 

News article 

A TEENAGER was raped after being dragged in to an alleyway in Tranmere.

Merseyside Police is appealing for the public’s help in tracing a man who detectives want to speak to in relation to the horrific assault.

The incident happened in an alleyway off Borough Road, close to Tranmere Rovers’ football stadium, at around 5.30am on September 28.

The 18-year-old victim had travelled by taxi to Wirral from Liverpool city centre following a night out with friends.

She had shared the hackney cab with a friend and a man she did not know.

After her friend got out on Whetstone Lane, the victim remained inside the taxi with the man until they both got out on Borough Road to use a cash machine.

After walking a short distance away from the cash machine, the the offender forced her into an alleyway and sexually assaulted her. He then ran off leaving the victim to seek help at a nearby house.

The rape was reported to the police after the victim went to hospital for treatment a short time later.

Extensive inquiries by specialist detectives from the force’s rape investigation team ‘Unity’ are being carried out and officers are providing support to the 18-year-old victim.

Unity team detectives are keen to identify and trace the man in the CCTV stills as they believe he may have information that could be important to their on-going investigation.

.
Anyone who recognises him should call the investigation team on 0151 777 1382 or share information anonymously via Crimestoppers on 0800 555 111.

My work

This news article on the same incident tells us that the girl was a teenager of 18 years old who was on a night out with friends. It also gives the Reporters opinion the issue as he/she states "horrific assault". 

The reporter also gives more information compared to the entry on the BBC website. This evident as it states "after walking a short distance away from the cash machine" which gives the reader more detail on how the incident transpired. Finally the article from this site gives reader information on how to go about helping the police in their investigation regarding the rape crime.  

Children media representation presentation

https://prezi.com/ekwkhgmciutg/child-media-representation/

Two dead after bus hits supermarket

An eight-year-old boy and a woman thought to be in her 70s have died after a double-decker bus crashed into a supermarket in Coventry city centre, West Midlands Police have said.

The boy, a passenger on the top deck of the bus, and the woman, a pedestrian, both died at the scene.

A nine-year-old girl is also seriously ill in hospital, while six others, including the bus driver, were hurt.

The bus collided with stationary cars before hitting the Sainsbury's store.

Police have not commented on what caused the crash, which happened in Trinity Street at about 18:00 BST on Saturday.

A number of people were trapped on the bus's top deck, police added.

Specialist officers are supporting the families of the boy, from Leamington, and the woman, from Nuneaton.

Image copyright@Haroon_Mota/PA

Image captionThe bus had been travelling to Leamington when it crashed into the city centre store

A West Midlands Ambulance Service spokesman said the nine-year-old girl had injuries to her face, head and right leg and suspected chest, abdominal and pelvic injuries. She remains in a critical but stable condition at Birmingham Children's Hospital.

Five people were treated at University Hospital Coventry and Warwickshire - the bus driver, a man in his 50s, with neck and shoulder injuries; a man in his 20s with a broken arm; a man with a minor leg injury; a woman in her 60s with leg and arm injuries, and a man with a minor injury. Another person was treated at the scene.

All but one of the five have been discharged from hospital.

Stagecoach Midlands said the bus was on the X18 service from Coventry to Leamington.

Road closures were put in place after the crash while police carried out investigations but have now been lifted.

Police Supt Paul Keasey said: "We hope to carry out a swift investigation and I would like to thank people who have already come forward who witnessed the collision.

"This is a busy area of Coventry city centre and we hope to keep disruption to a minimum as our investigation continues; no-one has been arrested at this stage."

Witness Maneer Fiaz told the BBC he had heard a loud bang and then saw people running towards the scene.

"Everyone was just screaming and there were two kids trapped at the top of the vehicle," he said.

"It was just absolute chaos."

Bus 'skidded'

Another witness, Anand Basi, said: "People on the bottom deck seemed to be able to get out of the emergency door.

"But people on the top deck seemed to be trapped... It was chaos, everybody moving around, shouting, screaming, crying."

He added that the crash had taken place on a straight stretch of road and there appeared to be no obvious reason why the bus "skidded out of control".

A Sainsbury's spokeswoman said: "I can confirm that earlier this evening a bus mounted the pavement in Trinity Place, stopping when it made contact with the store.

"We can confirm that we have no colleagues injured. We are working on the ground with the emergency services."

The spokeswoman confirmed the store had been open at the time of the crash but was unable to say whether any customers had been injured.

Context: This includes the time and location of incident, also the injury/casualties and what occurred directly from the witnesses. 

Comparison: Compared to my last news posted this one is on disaster and event and not a stabbing it mainly includes witness perspectives where as the Jeremie stabbing news only included the what occur and quotes from the accused and the court.

Mccoys advert

"McCoys" 2013 advert of three men asking for directions uses humor and comedy to make a memorable commercial that reinforces their slogan "McCoys, Men crisps, uaghh"
The commercial uses the old stereotype of men with pride arguing over directions. The two men doing most of the arguing seem to have an aggressive tone towards each other as they spoke, which also reinforces the aggressive man stereotype. Although men are portrayed as being aggressive people. They used three ordinary looking men to convey that, possibly because they still show their product is for any man.
 
Also in the commercials they only used males and male voices to show the masculinity. Even the dog had a macho voice to support their image of masculinity.
The man in the advert who made the punishable mistake of suggesting they ask for directions had a feminine voice to show he was out of place and had his "McCoys" snatched from him then was instantly taken away by the Masculinity Crime Community Of York also known as "M.C.C.O.Ys"
 
The who other men seemed flippant towards what just happened to their associate who was taken away to show that he deserves his fate and condemnation.

Jeremie Malenge stabbing: Four people jailed for murder

An 18-year-old who acted as an "inside woman" in a teenager's murder has been jailed for 14 years.

Sanna Ibrahim was sentenced at the Old Bailey for the murder of Jeremie Malenge in Homerton High Street, east London.

The court heard she passed information to Jeremie's killers as they pursued him in the street before stabbing him on 6 January.

Three other teenagers were also convicted of the murder.

Tariq Williams-Dawodo, 17, was jailed for 18 years and six months, Tre Morgan, 18, was given a 16-year sentence and a 14-year-old boy, who cannot be named for legal reasons, was jailed for 12 years.

All four had denied murder.

During the trial, the court heard Ibrahim had travelled with Jeremie and his friend from Swindon to London on the night of the attack.

While Ibrahim was with Jeremie, she secretly texted and called one of her co-accused 36 times. She also met the attackers face-to-face to pass on information before rejoining Jeremie, the court heard.

Jeremie was stabbed multiple times and was pronounced dead at the scene.

Ibrahim claimed in court she had been held hostage by him and his friend, who she said wanted to steal some drugs she was looking after.

While she was giving evidence during the trial, the hearing was temporarily halted after jurors reported seeing someone in the public gallery making a cut-throat gesture in their direction.

The Independent Police Complaints Commission is investigating the Met Police's prior contact with the victim on the night of the attack.

The referral was made because it was understood that, in the hour before he was killed, Jeremie was spoken to by police responding to reports of youths being armed with knives in the area.

Williams-Dawodo was also found guilty of a further count of wounding with intent relating to an earlier incident in March 2014.

Ralph essay

Video for my school

This is me just talking about what I'm doing and what I'm up to. I plan to make a career out of it. Hope you like it. Small phone video